Women venturing into entrepreneurship have been encouraged not to fear risks if they were to succeed in business
The Chief Executive Officer Kenya Private Sector Alliance (KEPSA), Carole Kariuki said most Kenyan women were facing business challenges due to making poor decisions.
Most women try to play safe as they do not want to take risks in business. We are now focusing on how women can progressively adopt innovation in business, added Kariuki.
The CEO was speaking on Wednesday during a Transformative Networking Workshop hosted by the Federation of Women Entrepreneur Associations (FEWA) held at Karen Country Club, Nairobi.
The event deliberated on issues that could help Kenyan women set their eyes on discovering and amplifying their success in attaining revolutionary business solutions through innovations.
Speaking at the event, the founder of FEWA, Joan Mwangi, said the Organization would continue to provide affordable loans to women entrepreneurs that included development, asset finance, kilimo and emergency loans.
Maggie Ireri the Founder and Director TIFA Research Ltd said for a woman to qualify as a superwoman in business, she must be ready to accept rejection from competitors and be ready to face chaos.
People who want to excel in business must be ready to make quick decisions, be okay with imperfection and also be competent to tell a story, said Maggie.
Source: Kenya News Agency