The Kenya Tourism Board (KTB) has pledged Shs.20 million to support the International Association of Athletics Federations (IAAF) World Under 18 championships in their upcoming tournament.
The Board CEO, Dr. Betty Radier has said the sponsorship would go towards supporting the event in a bid to create a positive narrative to the rest of the world, after tourism sector witnessed great loss due to sanctions from European countries in the recent past.
Speaking in Nairobi on Tuesday while announcing the sponsorship deal, Radier said this support would give tourism industry an avenue to cast a spotlight on the best of the country’s tourism, to a global audience through the more than 300 local and international media.
The IAAF World U18 Championships will accord Kenya the opportunity to host more than 2, 000 athletes from more than 130 countries from varied parts of the world, and this will give us a platform to showcase our precious tourist destinations and wildlife, added Radier.
She further said the visit by prominent athletes in the country would be a tourist endorsement, thus a benefit for the tourism sector.
Local organizations committee CEO, Mwangi Muthee said the partnership would not only support youthful talent, but also give an opportunity to advertise the country’s tourism to the outside world.
The World U18 Championships is a great opportunity for us to honor our youth and promote the best of Kenya. Preparations are in high gear and I would like to urge all Kenyans to turn up in high numbers and support our athletes, added Muthee.
Kenya will have a powerful team of 64, the largest ever squad for the World U18 Championships to be held in Nairobi on 12-16 July this year.
Source: Kenya News Agency