The Kenya Revenue Authority (KRA) has launched a new look website to improve and enhance customer service management.
The website will also serve as a multi-fold improvement in customer satisfaction levels as a tool of trust in the course of tax service delivery.
Besides, it will help in improving customer experience which is seen as a key pillar in expansion of the revenue base by reaching out to a large number of tax payers to inform them of key events including tax filling dates.
Speaking on Monday during launching of the web and the 2018 taxpayers’ month activities, KRA Commissioner General, John Njiraini said that they would launch key activities geared towards improving customer service delivery, including the introduction of scanners at the JKIA passenger arrivals terminal.
Njiraini said that the scanner is an important milestone that would greatly help in addressing customer concerns instead of stripping passengers’ personal effects.
A similar approach is being adopted at key passenger entry point at the Moi Airport in Mombasa as well as Namanga, Busia and Malaba boarders.
The tax base expansion strategy focuses on tapping into the potential provided by technology to identify and bring into the tax net Kenyans engaged in gainful business and who ought to be paying tax but are not, emphasized Njiraini.
Chairman of KRA board Amb. Francis Muthaura said that in line with the big 4 agenda, the organization has re-configured tax compliance and audit process which are anchored on risk profiles and data analysis.
This is not only meant to optimize compliance and audit interventions but to also assure objectivity in engagement with tax payers, said Muthaura.
The chairman said that KRA transformation approach coincides with the president’s Big 4 agenda through its capacity to serve as a key pillar in development of the country by enhancing revenue mobilization.
The strategy is to re-engineer business processes by leveraging on technology to drive revenue collection and service delivery, he said.
Muthaura explained that the 2018 taxpayer’s month will be driven by the theme of expanding revenue base to spur development, adding that KRA intended to contribute towards successful implementation of the Big 4 agenda through tax initiatives.
The National Treasury Cabinet Secretary, Henry Rotich who launched the website called upon the public to use the page to engage in fruitful discussion and debate on tax related issues.
The new look website is user friendly and will help broaden the engagement platform, he said.
In a move at championing domestic revenue mobilization, former Chief Justice, Dr. Willy Mutunga was unveiled as the KRA Tax Ambassador.
Source: Kenya News Agency