KENYAN ALCOHOL MANUFACTURERS SEEK COURT ORDER ON ADVERTISING PROHIBITION

The Alcoholic Beverages Association of Kenya has moved to seek a court order to stop prosecution of their members over failure to stop airing alcohol advertisements during a watershed period.

They want the court to stop the intended prosecution of its members, among them chief executive officers of breweries, who fail to comply with demands by the Kenya Film and Classification Board (KFCB) to submit alcohol advertisements for scrutiny and approval.

The suit filed before Nairobi Milimani Court last week, names the KFCB, together with the Attorney General as first and second respondents respectively.

The directors of the companies under the alcoholic beverages association believe that the threat to prosecute them if they do not stop airing of advertisements for their products is in breach of law.

The suit follows a directive from the KFCB to Management of alcohol manufacturing companies to submit their advertisements for scrutiny.

According to the suit, the members argue that KFCB is overstepping its mandate by venturing into the regulation of advertisements.

In essence, the association wants the mandate of the board to be restricted to classification and imposition of age restrictions on viewership of films exhibited in the country.

The alcohol manufactures claim that the board has no authority to examine, approve and classify advertisements of alcohol.

Source: NAM NEWS NETWORK