By Roncliffe Odit
NAIROBI, The Kenya Broadcasting Corporation (KBC) is set to undergo a major face-lift in the next five years to revamp its operations.
The government will oversee the implementation of a five-year master plan which intends to improve the infrastructure at the public broadcaster to make it competitive and profitable.
This was disclosed here Monday when the newly appointed Cabinet Secretary (Minister) for Information Communication Technology (ICT), Joe Mucheru, visited KBC’s headquarters at Broadcasting House in Nairobi.
The rebranding and restructuring exercise of KBC, which will cost some 9.0 billion shillings (about 88.3 million US dollars), will see the KBC use its content in generating more revenue, an idea which the Minister said would go a long way towards placing the broadcaster at the top.
KBC Managing Director Waithaka Waihenya said the corporation was no longer the government’s propaganda mouthpiece as it had been regarded previously, adding that the broadcaster upholds professionalism and editorial ethics.
Mucheru urged the KBC to increase its reach to also target Kenyans in the Diaspora with its digital platforms as the world embraced ICT.