French international news channel France 24 has signed an agreement with SIGNET for broadcasting its English channel on the Kenyan public Digital Terrestrial Television (DTTV) offer.
The broadcasting of France 24 in English on SIGNET DTTV package in Kenya will make the channel accessible free-to-air to most metro areas including Nairobi, Mombasa and 14 other major cities thus covering a population of more than 14 million.
Addressing the media in Nairobi on Wednesday, the Director of France 24, Marc Saikali said that the agreement with the subsidiary of Kenya Broadcasting Corporation (KBC) has strengthened the presence of the channel in Kenya where it has doubled its coverage to reach 2.3 million Kenyan household.
Being the first free-to-air international channel in Kenya, we are not competing with local channels but want to share content with them. We want to build a bridge between us so as to show off Kenya to the world, said Saikali.
Saikali further noted that the 24/7 broadcast channel delivers comprehensive international news bulletins every half an hour in four languages which are English, French, Arabic and Spanish.
The four channels have a combined viewership of 55 million viewers measured in 65 of 183 countries where we have a network of 160 correspondent bureaus located in nearly every country the channel is broadcasted, added Saikali.
France 24 Executive Vice President Strategy and Development, Jean-Emmanuel said that they came into an agreement with SIGNET two months ago hoping to increase their distribution in Kenya.
He also added that they are proud of Radio France Internationale (RFI) which has two frequencies in the country in Nairobi and Mombasa broadcasting in English, Swahili and French.
The French terrestrial channel based in Paris, formerly known as ‘Chaine Francaise d’Information Internationale’ was launched 11 years ago on December 6th 2006.
Source: Kenya News Agency