Enlighten the public on Big4, communicators challenged

Information, Communications and Technology Cabinet Secretary Joe Mucheru is urging communicators to make in-depth explanations to the public about the government’s Big4 Agenda so that they can appreciate the concept and support it .

Mr. Mucheru said that communicators play a major role in martialing support from the public and investors and the government is counting on them to rally members of the public behind the Big4 Agenda projects.

The government has the big4 agenda to deliver and we look forward to working closely with the Public Relations Society of Kenya (PRSK) who are able to communicate to the public what the government is doing in a professional way, said Mucheru during the launch of the PRSK Strategic Plan 2018-2022.

In a speech read on his behalf by the Broadcasting and Telecommuncations Principal Secretary (PS) Fatma Hirsi, Mucheru reiterated the government’s commitment to the big4 agenda and encouraged the professional bodies to identify areas for partnership through awareness creation and behavior change on the same.

I look forward to a deeper collaboration with the PRSK in the areas of communication management as a key stakeholder. I pray that ethics and professional discipline will be key issues that will be effectively handled during this strategic period and urge the industry to continue transforming its members and the industry at large, said Mucheru.

PRSK chairperson Jane Gitau said that the organisation has looked at the challenges its members face and are working towards addressing them.

We are currently registered under the societies act where people walk in and out even as they wish and for anybody that doesn’t behave accordingly it is very hard for us to discipline them because they have not chosen to be our members, explained Gitau.

She continued We have a wonderful training programme where we can train our members but at the same time we are unable to set the training standards for the profession because currently we are not the regulators although we try to act as one.

On her part Hirsi said that they have been trying to have our universities offer Public Relations (PR) as a standalone degree but it has not been forthcoming.

PR currently is offered under journalism, mass communication or media studies but we want the course as a degree on its own, she explained.

Source: Kenya News Agency