By: IRENE NJOROGE-KRISTIAN
Sometimes, the climb up the ladder of success seems arduous. After years of trying to accomplish your goals, you realise that you are not getting there fast enough. In moments like these, go all out and put yourself on the line.
It has to become a make it or make it situation because time is no longer on your side. This is the time to change your persona so that it starts to work for you.
This works especially well for those who have talent, skills, determination but little else. Getting out there for public perception will help you fast-track your way to the level you crave. To get started, be courageous and daring.
Here are some tips on the way to go.
1. BE GREAT AT WHAT YOU DO
Study your area of specialty to ensure that you have it down pat. There is nothing worse than to brag about your services when you cannot deliver.
Act as though you are the world’s leading authority on your subject. Talk about it with unbridled passion. Shoot off answers to questions without any hesitation.
Do your work well and tell people to spread the word. Nothing works like grapevine marketing. Tutor and train others even if it is on pro bono basis. They will speak well of you for years to come.
2. MAKE YOURSELF VISIBLE
Now is not the time to be quiet about you. Make sure that you are on every forum to talk about your subject. Push yourself to be a guest speaker everywhere – churches, schools, markets, radio, TV, etc. Speak eloquently at these places, and ensure that you are recognised as somebody. Take over if you have to, and make yourself heard.
3. INVEST IN A BEFITTING IMAGE
You have probably reached a point where people now expect quite a lot from you. If you wish to charge premium rates for your services, you need to look the part. Go to corporate clients offices in a chauffeur-driven car.
Dress in a power suit, a nice weave and heels so that you look powerful. Once you are in your element in the boardroom, take over the conversation slowly but surely.
Put forth your proposal very convincingly. Own the discussion by tabling serious arguments. Make the client feel ready to quickly sign on the dotted line.
SOURCE: DAILY NATION