Marketers give KRA thumbs up

By: BRIAN NGUGI

The taxman has shrugged off revenue collection hiccups for the first quarter of the year to win a Marketing Society of Kenya award.

The Kenya Revenue Authority, (KRA) efforts to transform its domestic taxes service provision capacity through the iTax online platform received a mark of endorsement from the umbrella marketing professionals’ society during the MSK Gala 2015 ceremony held at the Carnivore Grounds, Nairobi.

The authority’s integrated marketing communication campaigns developed by Ogilvy Africa picked the awards in five categories and went on to claim the overall award.

PAYMENT SOLUTIONS

KRA deputy director for marketing Grace Wandera said the authority would continually transform tax payment solutions through technology.

This is in a bid to enhance tax compliance and integrity as KRA, is heavily banking on information technology systems, to seal revenue collection loopholes.

The iTax platform is an online secure application system that was first piloted two years ago and commissioned mid last year to provide a fully-integrated and automated means for administration of domestic taxes.

From a low of 5,000 users in January 2013, KRA, has rapidly enrolled more than two million iTax platform users this year.

EARLY CHRISTMAS GIFT

Ogilvy Africa Public Relations Managing Director Nick Wachira described the accolades as an early Christmas gift for the authority, which is undergoing a cultural transformation.

The programme will also focus on an active taxpayer recruitment programme to boost the active taxpayer base to four million active within the next three years.

SOURCE: DAILY NATION