Last but not least, seek advice. Utilise available resources, business advisers, grants, and assistance to drive innovation in your business. This may include seeking intellectual property protection for commercialisation of ideas.

In the organisational context, innovation may be linked to positive changes in efficiency, productivity, quality, competitiveness, and market share.

However, this must be tempered with the complementary role of entrepreneurial culture in enabling organisations to translate innovative activity into tangible performance improvements.

Lastly, successful innovation should be an in-built part of your business strategy, where you create a culture of innovation and lead the way in creative thinking and innovative problem solving. Innovate or die.