Kenyan firm inks cosmetics distribution deal

Germany-based ADA Cosmetics International has contracted a Kenyan firm to be the sole distributor of its hotel beauty and bathroom products in East Africa.

ADA manufactures and supplies a wide range of products including soap dispensers, shampoos, shower gels and body lotions for hotels and spas.

Clique Limited, a Kenyan firm specialising in supplying the hospitality industry, last week said it has signed the distribution deal as part of its strategy of expanding in the regional market.

“We expect the partnership to continue for long as we broaden our operations across the region,” said Clique managing director Sudhir Shah.

“Market dynamics in the hospitality industry across the region have really grown and new investors are coming in to tap on the emerging opportunities at the same time promoting home-grown entrepreneurs,” he said.

Kenya has of late attracted global cosmetic giants buoyed by rising demand for beauty products.

French cosmetic giant Lancôme in September entered the local market through a franchise deal with Kenyan firm Lintons Beauty World, which it appointed as the sole distributor of its products in East Africa.

Fast moving consumer goods manufacturer Procter and Gamble (PandG) last year launched a range of mass-market beauty products targeting the thriving cosmetics industry.

The major players in Kenya’s beauty market include US-based Estée Lauder, Sweden-based Oriflame and France-based L’Oréal, with the international brands investing heavily in marketing and distribution.