The National Treasury should increase the budgetary allocation for tourism recovery efforts to six billion shillings (about 58 million US dollars) in the next fiscal year to finance efforts to achieve a full recovery of the sector, says Kenya Tourism Board Managing Director Betty Radier.
The 5.2 billion shillings allocated in the current fiscal year had helped revitalize the sector but not to the expected level, hence the board’s appeal for a 15 per cent increase in allocations, she said here Monday.
She said the funds would help finance tourism marketing, product diversification and domestic tourism campaigns, among other efforts. The Kenyan government is seeking to boost tourist arrivals and earnings from the tourism industry to levels witnessed in 2011.
Consequently, tourism marketing agencies have intensified their marketing of the country as well as rolling out domestic tourism campaigns which seem to be paying off.
Radier urged hospitality industry players to competitively price their products in order to support domestic tourism. Statistics indicate that holiday is the major reason for travel in Kenya, taking a 73 per cent share of total arrivals with business and conference tourists contributing 14 per cent of arrivals.
Also, the United States has overtaken Britain to become the biggest source market for Kenya at 11.2 per cent and 11 per cent respectively. India is third with 7.3 per cent of tourist arrivals, followed by Uganda at 5.8 per cent and China at 5.5 per cent.
Source: NAM NEWS NETWORK